The formal wear of Mallorca will be designed by CAMPERLAB

From January 2025 to June 2027, CAMPERLAB will be the new fashion partner for RCD Mallorca, the leading football club of the Balearic Islands. The collaboration between the two parties is much more than just a convergence of two major industries: it symbolizes a union between two brands that share not only Mallorca as their homeland but also common values and global ambitions. Both CAMPERLAB and RCD Mallorca represent, each in their own way, the rich cultural history of the island and will now promote it together on the international stage. The agreement also includes a strategic plan for joint marketing initiatives aimed at building lasting emotional value within their respective communities, through dedicated activations ranging from the RCD Mallorca's home stadium, Estadi Mallorca Son Moix, to the rest of the world. The goal is to position Mallorca as a global benchmark, both in sports and fashion.

It will be interesting to see how Achilles Ion Gabriel, the current creative director of CAMPER's experimental side-brand, will choose to integrate the DNA and visual identity of CAMPERLAB with that of the Spanish club. The main expectation is that Achilles Ion Gabriel may focus on creating footwear, the category for which the brand is currently best known. The partnership will debut during the Spanish Supercup in Saudi Arabia, where RCD Mallorca will face Real Madrid on January 9, 2025. From that moment on, CAMPERLAB will accompany the team to its official events worldwide.