Memphis Depay is now a Corinthians’ hero

“The most popular footballer in Brazil right now was born in Moordrecht.' This marks the beginning of Associated Press’ feature on Memphis Depay, the Dutch striker who made the significant decision last summer to depart European football after his contract with Atletico Madrid ended, joining Corinthians in Brazil. Despite turning 30, which many perceived as the twilight of his career, Depay has experienced a remarkable resurgence with the Timão. In just 14 appearances across all competitions, he has netted seven goals and provided four assists, playing a pivotal role in lifting Corinthians from the relegation zone to a spot in the upcoming Copa Libertadores. Celebrated as an idol by the fans, he has also gained a cult status among journalists, receiving the same personalized commentary as any other Brazilian players, referred to as Memphis rather than by his surname. He has accomplished all of that while continuing to don the iconic armband that he first showcased at Euro 2024.

This is for the pitch side. Then there are the off-pitches activities, where Memphis Depay has notably enhanced his popularity. He has cultivated an authentic connection with a young audience, particularly those from working-class backgrounds who share a passion for both music and football. Depay has fully embraced Brazilian culture and openly shares this aspect of his life journey on social media. In one poignant moment captured on film, he was seen sitting on the steps of a modest dwelling while a young girl styled his distinctive afro into iconic braids. He also ventured through the favelas of São Paulo alongside MC Hariel, one of Brazil's leading rappers, which fostered a collaboration that has already culminated in the release of various tracks. While he indulges in a lavish lifestyle, earning between $9 and $12 million per season as the highest-paid player in the Brazilian league, he remains mindful of the slums and the children facing the same struggles he once did, grappling with poverty and family challenges during their formative years.

In a nation where football is a way of life, Memphis Depay has emerged as a refreshing presence that fans have embraced with open arms. Unlike the typical trajectory seen in the Brasileirao, where top talents often depart for European leagues, Depay has chosen a path less traveled by moving from Europe to Brazil. While many of his European peers opted for lucrative opportunities in Saudi Arabia or Major League Soccer, Depay has decided to take on a new challenge, convinced by a lucrative agreement that is likely to help him get nearer to his goal of having 100 million euros in his account upon retirement, which he mentioned in 2019. This decision proved fortuitous, reminiscent of his previous experience when, following a poor stint at Manchester United, he turned to SciSports, a data analytics company, to identify a suitable club. Their recommendation was Lyon, where Depay flourished for five years, netting 76 goals in 178 appearances. His transfer to Corinthians, and more broadly his entry into Brazilian football, feels like a natural fit. Known for his street football background, which features dazzling skills and creativity, Depay is perfectly suited for a fanbase that celebrates artistry on the pitch. Arriving in Brazil from Holland, Depay has shown himself to be a standout player while seamlessly connecting with the fervor of the local supporters. He came as a footballer and is destined to depart as an icon.