Two days in Cortina with BOEM for the Women's Alpine Ski World Championships

On the occasion of the Women's Alpine Ski World Cup, the parterre of the Olimpia delle Tofane slope had a truly special atmosphere this weekend: in addition to the magnificent sun that warmed the environment, the event was enhanced by Federica Brignone's victory, which brought her total Super G wins to 11. Equally noteworthy was Sofia Goggia's first victory of the season in downhill, achieved at the test event on January 18, adding another touch of excellence. We experienced it alongside BOEM, the slightly sparkling alcoholic beverage that has become the star of après-ski parties all over Italy in recent months. A fantastic preview of Milano-Cortina 2026, with the Olimpia delle Tofane slope, in just over a year, set to host the Olympic women's alpine skiing events.

BOEM: The Art of Partying on the Slopes

Among the sponsors that made the slope come alive, BOEM didn’t just make an appearance. The alcoholic beverage brand gave the 3,000 spectators of the world competition an unparalleled Après Ski experience. Everyone was swept away by icy drinks, cool gadgets, and an atmosphere that screamed just one thing: BOEM party. And the real show? The après-ski. On January 18 and 19, DJ Manuelito transformed the slopes into an explosive dancefloor, where even those who thought they had given it all on the skis discovered they still had energy left to dance. No excuses: we danced until our ski boots wore out, under the sky of Cortina, with a BOEM in hand. And as if that wasn’t enough, the boost arrived: the victories of Sofia Goggia and Federica Brignone made the atmosphere even more electric. A triumph that BOEM celebrated with the style and character of those who know how to party.

BOEM's Après-Ski

BOEM made it clear to everyone that après-ski is not just a ritual, it’s a lifestyle. We at nss sports were there, invited by BOEM, to experience this party and get a firsthand look at a community that keeps growing. In short, the event offered a complete experience that combined sport, fun, and a unique atmosphere, with BOEM as the undisputed protagonist of Cortina’s après-ski scene.