Juventus will have a Kings League's team
Thanks to the collaboration with creator Luca Campolunghi
January 20th, 2025
The Juventus becomes the first professional team to be present at the Kings League Italy, starting in the coming weeks, thanks to an agreement with Stardust creator and Juventus fan Luca Campolunghi. The Zebras FC, the team of which he is president and which has never hidden its close connection with the Bianconeri, will be joined by Juventus in a competition that has seen a vertical growth in interest in recent months. In fact, the Kings World Cup Nations has just ended in Turin, with the final played at the Allianz Arena, a great success with the public that has also made the 7-a-side football league created by Gerard Piqué known in Italy.
"The Kings League Italy promises to be an exciting competition and this partnership between Juventus and Zebras FC represents an important step in further connecting the world of traditional football with the modern and digital world," reads the official statement of the collaboration. Juventus confirms itself as one of the most attentive teams in Serie A in intercepting trends and fads that develop not only on the field, but also contribute to creating a new way of experiencing football. The partnership with Zebras FC will be made even more innovative thanks to the involvement of the Juventus Creator Lab, which will become the meeting point between Juventus, Zebras FC, and their fans.
@nsssports Abbiamo incontrato Zlatan Ibrahimovic sul red carpet della @Kings League Italia e l’unica domanda che ci è saltata in mente è stata la seguente: se tu potessi comporre una squadra a 7 come in Kings League, come sarebbe? by nsssports #kingsleague #kingsleagueitalia #zlatanibrahimovic #ibrahimovic #footballtiktok #nsssports suono originale - nss sports
The players and creators of the team participating in the Kings League Italy will be able to use the Juventus Creator Lab to create exclusive and unique content to engage both football fans and those involved in e-games and online presence. The collaboration will also include exclusive experiences for Zebras FC members, such as attending Juventus matches at the Allianz Stadium or training at the Allianz Training Center in Vinovo. After the YouTubers League, Juventus opens a new era of collaborations with influencer teams, recognizing the value they have reached in reaching younger generations.