Browse all

Juventus has released a collection for New York Fashion Week

It includes a reimagined version of the Home jersey, priced at €250

Juventus has released a collection for New York Fashion Week It includes a reimagined version of the Home jersey, priced at €250

Fashion month has officially begun again. As usual, New York opened the calendar, followed by stops in London, Milan, and Paris, ready to set the tone for the entire season. Juventus also participated in the New York Fashion Week, launching a new, exclusive collection dedicated to the cultural moment currently unfolding in the Big Apple at this time of the month. The collection, created in collaboration with the New York-based brand le PÉRE, includes a new version of the Home jersey, a cap, and a scarf. The standout piece of the collection is clearly the jersey, featuring an all-over graphic and, most notably, the number 90 on the back, a reference to the 90 minutes of a football match, and also showing the address of le PÉRE's flagship store at 90 Orchard St in New York.

This collaboration underscores Juventus' commitment to innovation and redefining the boundaries between culture and sport, offering fans a collection that goes beyond the field. A direction Juventus has been leading every year, starting with the historic collaboration with Palace Skateboards. To celebrate the launch of this collaboration, le PÉRE and Juventus will host an exclusive event tonight, February 12, at The Ground in New York, with rapper and producer Pi'erre Bourne as a special guest: an evening that will celebrate the union between fashion and football in a night of style, creativity, and unforgettable experiences.

The collection is already available on the Juventus store and le PÉRE's website.