All sports are welcome to Supreme

Once upon a time there was skateboarding, when in 1994 Supreme was still a small store on Lafayette Street. Now the brand, which was acquired last year by the Luxottica group, is truly open to every sport, stealing inspirations here and there for its drops. And the lookbook for Spring/Summer 2025 is a triumph of sports clothing, with references to the '90s and the usual mockups created by the Supreme logo, as well as accessories and objects to train in the utmost style. In fact, in Supreme's catalog for the next season, the number of t-shirts has significantly reduced, with only seven, while there is a triumph of football, baseball, hockey, basketball jerseys, and even a bootleg tee with photos of ultras and smoke bomb colors. There are also more creative pieces, such as the cycling outfit made by the Italian brand Castelli and customized with SpongeBob designs, including water bottles and caps. There is also a Racing Jacket made by Jeff Hamilton, using the cult character SpongeBob SquarePants, or a basketball outfit designed by artist Pandasex. 

As usual, the Supreme lookbook includes a series of branded objects that help create the aesthetic of the New York brand, sometimes even more than the clothes themselves. And for the next season, we find incredible accessories that play with the Supreme imagery and its recognizable logo. From the leopard print pool table to the Everlast boxing bag, and even Yonex tennis rackets, it is the first encounter between Supreme and a sport that is fundamentally different from the brand's initial philosophy. But in 2025, it is impossible to avoid the allure of tennis when talking about streetwear and sportswear, with the latter having been able to break out of its bubble to approach other aesthetics. After the tennis bags by Gucci and C.P. Company, who knows if we will see any tennis players on the circuit wielding the red Supreme rackets.