
RacingIn 2025, Prada Linea Rossa is alongside Red Bull Racing
The spectacular performance of snowboarder Pierre Vaultier is just the beginning
February 21st, 2025
The synergy between Prada Linea Rossa and Red Bull continues to generate extraordinary sports initiatives, dedicated to supporting athletes in their journey towards excellence. This union focuses on the combination of innovation and performance, finding new ways to push beyond the limits of human capabilities. A prime example of this collaboration is represented by the recent performance of Pierre Vaultier, two-time Olympic champion in snowboarding. Vaultier executed an extraordinary show on a track built on a partially frozen lake in Serre-Chevalier, French Alps, tackling a course that measured just 50 centimeters in width, testing his precision and agility in a spectacular action.
In support of this feat, Prada Linea Rossa has developed cutting-edge clothing, inspired by the need to optimize human movement through the use of textile innovations. The features of the provided garments include breathable, lightweight, and durable fabrics, with thermowelding replacing traditional stitching. The use of the exclusive Prada Extreme-Tex, available in two weights, offers advantages such as antistatic and antibacterial properties, as well as effective thermoregulation, thanks to a graphene membrane. This fusion of design, functionality, and high performance allowed Vaultier to overcome the technical challenges of snowboarding. This initiative not only represents a significant chapter in the collaboration between Prada Linea Rossa and Red Bull, but also a step forward in breaking barriers in sports, marking new milestones and inspiring athletes to push beyond their limits.