Lewis Hamilton is the new lululemon Brand Ambassador

Today, lululemon, the leading brand in the sportswear industry, announced that seven-time Formula 1 world champion, Lewis Hamilton, will be its new ambassador. This collaboration marks a new chapter for both the brand and the legendary driver, who are joining forces to push the boundaries of performance, design, and social responsibility. Lewis Hamilton has arrived at Ferrari to write a new page in the history of speed, winning the eighth World Championship to break the record. However, Lewis is not only celebrated for his racing talent, but also for his impact off the track, where he has become a recognized figure in the world of fashion and design. His bold style choices have earned him the reputation of a trendsetter, while his tireless advocacy for social causes has made him a powerful voice for change.

Hamilton is an active supporter of diversity, inclusion, and equality in motorsport, as well as a champion for social causes on a global level. In his role as lululemon Brand Ambassador, Hamilton will use Athleisure products to meet his training, recovery, and lifestyle needs. "lululemon products are of the highest quality, they look fantastic, and ultimately, they offer the performance I need," said Hamilton. "I am excited to collaborate with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to become the best versions of themselves." 

As part of the collaboration, the driver will work closely with lululemon's Research and Innovation, Design, and Development teams, providing valuable feedback and insights on future sport and lifestyle products. In addition, lululemon's Centre for Social Impact will collaborate with Lewis' global foundation, Mission 44, to integrate initiatives related to movement and mental health, with the goal of building a more equitable future for young people through the global campaign entitled "No Holding Back". Lewis Hamilton joins a list of prestigious lululemon ambassadors, including PGA golfers Min Woo Lee and Max Homa, ATP tennis player Frances Tiafoe, WTA tennis player Leylah Fernandez, NFL wide receiver DK Metcalf, NBA player Jordan Clarkson, and NHL player Connor Bedard.