A day in the office with Young Boys

Office life and stadium life, two routines in sharp contrast that occupy our lives without ever meeting: even without realizing it, however, these two seemingly parallel lines can intersect. How many times have we rushed out of the office to go to the stadium, risking being late for the match? Societas has designed a lifestyle collection for the Berne club, Young Boys, perfectly blending workwear and sportswear: a retro-style shirt, a vest, and pants that feature the Societas and club logos. But the standout piece of the collection is the vest, an essential item for layering both during workdays and in the stands.

Societas is a community and creative studio born from the minds behind the lifestyle brand based in Munich, A Kind of Guise, and the renowned designer Mirko Borsche of Bureau Borsche, who previously worked on the successful rebranding of Inter Milan, Venezia FC, and Athens Kallithea FC, as well as on the third kit for the 2024/25 season of BSC Young Boys. After a successful first collaboration with TSV 1860 München, Young Boys are proud to be the next club to collaborate with Societas. "After our third kit with Mirko Borsche, we liked the approach. With this project, we are expanding our partnership and want to show that it's possible to adopt a new approach to merchandising and put it in a different light," said Jan Borgmann, Head of Merchandising & Licensing at BSC Young Boys.

The collection is available today on the Young Boys fan shop.