AC Milan unveils the first Women's collection

AC Milan unveils its first Women's Collection, an exclusive clothing line dedicated to the female audience, marking a turning point in the club's stylistic journey. Comprising seven exclusive pieces, the Women's Collection is inspired by the timeless aesthetic of country clubs. The dominant color is a delicate off-white shade, enriched with dark red and black details, while the logo, inspired by the historic 1899 version, reflects the heritage of the club and the city of Milan. The Women's Collection aligns with the club’s vision of believing in and investing in women's football, both on and off the pitch, while promoting and supporting gender equality and inclusion. Valerio Rocchetti, AC Milan’s E-commerce, Retail and Merchandising Director, stated: “We are excited to present our very first collection designed and created for our female audience.”

He continued, “This launch represents a new milestone in the evolution of AC Milan’s retail world, which in recent years has undergone significant transformation. The new capsule collection not only enriches our brand's offering but fits perfectly within a strategy aimed at further consolidating Milan's global positioning. With this collection, we want to offer our female fanbase a product line that celebrates their belonging to a reality that symbolizes excellence, tradition, and modernity.”

The Women's Collection reflects the growing interest of the female audience in football in Italy and, in particular, in the Rossoneri Club. This audience plays a leading role in the matches of the Rossoneri Women's First Team, making up around 52% of the total attendance at the PUMA House of Football. It has also grown significantly at the men's First Team home matches at San Siro: currently representing 12% of season ticket holders (a 3% increase from the previous season) and 21% of single ticket sales (a 10% increase year-over-year).

The collection was previewed during an exclusive catwalk event at Terrazza Martini, as part of the 2025 Milano Design Week. The Collection is available at all official AC Milan Stores and online on the Milan store.