Coach becomes the handbag partner of the WNBA

Coach and the Women's National Basketball Association (WNBA) have announced a multi-year partnership, with the brand becoming the official handbag partner of the league. The collaboration will feature prominently during key moments of the season, starting with the WNBA Draft 2025, presented by State Farm, which took place on Monday, April 14 at The Shed in New York City. During the evening, the WNBA Draft Orange Carpet, presented by Coach, welcomed the new rookie class of the league. Coach will also collaborate with five young WNBA prospects, sharing their stories: exceptional athletes who combine the worlds of sports and fashion: Paige Bueckers (University of Connecticut), Hailey Van Lith (Texas Christian University), Aneesah Morrow (Louisiana State University), Kiki Iriafen (University of Southern California), and Sonia Citron (Notre Dame).

"Coach and the WNBA share a belief in the power of self-expression" said Joon Silverstein, Chief Marketing Officer of Coach. "We are excited to collaborate with this league, an organization that uniquely celebrates individuality, and to support these brave athletes who are breaking the mold both on and off the court, inspiring our audience to embrace all the possibilities of who they are and what they can become." Additionally, Coach will be the official partner of the WNBA Pride platform, launched by the league in 2014, the first integrated initiative by a professional sports league to celebrate the LGBTQ+ community. In addition to a series of nationally broadcasted games, WNBA Pride presented by Coach will highlight the third consecutive season of the limited content series Pride Is Love, available on the WNBA app.

"The WNBA sits at the intersection of sports and lifestyle and has always encouraged its players to turn what they do on the court into a personal style off the court" said Colie Edison, Chief Growth Officer of the WNBA. "We are excited to join forces with Coach to inspire fans worldwide to embrace their individuality, especially during some of the most anticipated moments of the season, such as the WNBA Draft Orange Carpet and the WNBA Pride presented by Coach."