Women never follow

Normally, when adidas has to plan the production of women’s boots, it takes the men’s ones and resized them for ladies. Normally. But as all new adidas campaigns are about the #NeverFollow motto, the german brand decided to build new generations of boots just for women. 

To launch this new collection they’ve chosen Becky Sauerbrunn’s face, US national team and Kansas City’s defender. In a video very similar to Pogba’s one, Becky and her colleagues say it very clearly: “We don’t play like men, we don’t move like them, we don’t flop like them”.

The Metallic Shimmer pack it’s available from December 1st for all women football players which want to distinguish themselves from men. Nothing like a pair of football cleats says “We’re nothing like men”.