Cristiano Ronaldo is the first to hit the 400million mark on Instagram

The day after celebrating his 37th birthday, Cristiano Ronaldo received yet another gift from his many fans. With the photo in front of the cake, his became the first Instagram profile to surpass 400 million followers, marking a new limit for the social. It's no coincidence that it was CR7 himself who surpassed yet another milestone, as he is now a well-rounded brand capable of intercepting every market segment.

And his dominance confirms how soccer is a universal sport, known and appreciated all over the world and able to make its best athletes unsurpassed icons. It is no coincidence that Leo Messi is in third place in the ranking of the most followed on Instagram at 306 million for a dualism that, despite the age of the two contenders, seems to have no end. To find another sportsman we must then go directly down to the 16th position where we find Virat Kohli, the most famous cricket player in the world, and immediately after Neymar, the only one able to undermine the two phenomena not only of the green lawn but also of social.