Juventus announced another sponsor: Cygames

Not just the new logo. On the 2017-18 Juventus shirt there will be a further innovative element: for the first time in club's history, a sponsor will be placed on the back of the uniform. It's the result of the three-year agreement between the club and Cygames, Japanese video-game company, founded in Tokyo in 2011.

The agreement is valid throughout the friendly period plus all national competitions. So we will see the Cygames logo under the mesh numbers in all Juventus' matches, except those of the Champions League. This decision is perfectly in line with the ambition and development of the Juventus brand in the world, coherent with the choice of revolutionizing club's logo and with the stadium's name change at Allianz Stadium. In this case, the agreement with the Japanese company will allow the Bianconeri to strengthen their presence in the strongly expanding Asian market.

Cygames' debut on Juventus shirt is scheduled for the match against Barcelona on July 22nd at the MetLife Stadium in New York, for the first International Champions Cup game.