"Brothers of the World" E05: Sfera Ebbasta

What does "Brothers of the World" mean? Nike explored the concept in its last campaign dedicated to Milan and the international vibe of the city. From the stadium to the streets, the Swoosh asked for an interpretation of the message to FC Inter captain Mauro Icardi, to the team of Slam Jam, and to other personalities representing the city. Music could not be missing and to tell the new Italian beats Nike chose one of the rising stars of the Italian new wave, the rapper of Cinisello Balsamo Sfera Ebbasta. The first Italian artist to enter the global top 50 of Spotify, Sfera revolutionized the Italian trap scene with his latest album Rockstar, full of collaborations with international artists such as Quavo and Tinie Tempah. In this exclusive short movie, Sfera gives us his personal interpretation of the motto "Brothers of the World".

Brothers of the world is the Nike campaign that tells the contamination between football and the city's street culture through workshops, exhibitions, short-movies and football players. This short movie is the fifth episode of a series that you can follow exclusively on nss magazine.