No more Emirates: from next season PSG will have a new jersey sponsor
The Parisian club just signed a new partnership with Accor, one of the biggest hospitality group in the world
February 21st, 2019
At the end of the season, after 14 years, the marriage between Paris Saint-Germain and Emirates will end: the Parisian club has indeed announced that starting from 2019/2010 there will be a new sponsor on the Neymar & his teammates' jerseys. This is ALL (Accor Live Limitless), the loyalty program of Accor, one of the largest hotel companies in the world. The French group Accor is a true giant in the hospitality sector: is the first group in France and sixth in the world, owns over 4800 facilities in 105 different countries, including the Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis brands.
[#Accor2018Results] ANNOUNCEMENT: #ALL, Accor’s new lifestyle loyalty program which aims to offer “once in a lifetime” experiences, becomes #PrincipalPartner and jersey sponsor of @PSG_inside Football Club #Accor #ALL #LiveLimitless https://t.co/ccfl2L5f5v
— Accor Group (@Accor) 21 febbraio 2019
At the moment there is no further information on the new agreement, waiting for the president and CEO of the PSG, Nasser Al-Khelaifi, and Sébastien Bazin, President and CEO of Accor Group, to reveal more details of the incoming partnership (Accor will become the Club's Principal Partner) in the conference scheduled for Friday, February 22nd. Also the contract details are unknown, but according to the French newspaper "Le Parisien" the new deal should guarantee to the PSG something like 50 million euros per season.