Replay will be the new PSG Offical Denim Partner

Paris Saint-Germain unveiled another cool off-pitch partnership. Following on the collections  developed with Edifice, BAPE, Hugo Boss and Jordan, of course, the French club have just announced the Italian denim brand Replay as their “Official Denim Partner” in a four-year deal that’s reportedly worth €1.5 million.

Paris Saint Germain has therefore announced the agreement - signed with Fashion Box - that will dress the players off the pitch for the next four seasons. But this deal also probably means that we’ll see Replay and PSG working together to produce exclusive capsule collections in the near future, as the club has made clear in the press release: "the partnership between the two brands will go far beyond traditional marketing rights to involve creative collaborations ranging from digital to retail experiences".

The link between PSG and Replay is undoubtedly Neymar Jr., who is Replay's brand ambassador since 2015. This agreement is the next step of this partnership, demonstrating Replay's clear intentions to continue to expand in the football world. Matteo Sinigaglia, Managing Director of Fashion Box said: 

“In a scenario that sees football as the most loved sport in the world, with over 2.5 billion fans spread across 5 continents, we have actively pursued this partnership which will enable us to strengthen our presence in the football world, which is, like ours, founded on great passion. Paris Saint-Germain [...] is the fastest growing brand in football and its amazing international reach should boost our global exposure. Given the fantastic collaboration already in place with football icon Neymar Jr., it felt like a logical next step to join forces with a team made up of football superstars and with a first team that includes 10 different nationalities."

The collections will be available from 2020 via the official Paris Saint-Germain sales network and through Replay’s retail and online channels.