Fedez will take care of Nicolò Zaniolo's image

The latest generations of footballers are almost divided in half what they do on the pitch and what they are out of the rectangle of play. Young people like Nicolò Zaniolo are brilliant on the pitch, but definitely characters in private life. At 20, the Giallorossi #22 is considered a media personality as well as a sportsman with a bright future. This is why the "brand" Zaniolo has become part of Doom Entertainment, a company that 51% belongs to Be ShapingTheFuture and the remainder belongs to Fedez. Fedez's new project was born to focus on the production and distribution of digital content but recently has broadened its horizons, starting to also deal with the care of the image of some personalities from the world of entertainment and not.

The Doom (acronym of "Dream of Ordinary Madness") Entertainment has as main objective to further increase the interests parallel to football of the Roman midfielder. At just 20 years of age, the best-selling jersey for Roma fans is precisely that of the boy from Massa and also from the social point of view he is one of the most followed players of the Capitoline team. Is it possible to grow further despite these incredible records? According to Fedez absolutely yes.

"I am very pleased that Nicolò is the first new purchase of Doom Entertainment: he is a truly emerging talent, supported by a great stubbornness and a sunny and enthusiastic personality. This is exactly the vision we had in mind when we created Doom: put a professional structure to support young talents. I am sure we will work well together"

Thanks to this new agreement, Zaniolo is ready to grow especially digitally. Many have argued that the famous post of the child who plays in the deserted streets of Rome wearing the 22 shirt of Rome was the christening of NZ22 with the participation of Fedez. The rapper and the footballer met during the lockdown via social media and their virtual attendance has turned into a real collaboration that I will make available to Nicolò services such as personal brand building, digital communication, digital pr, licensing and relationship development management.

The signature was followed by Zaniolo's agent, Claudio Vigorelli, who ensured Chiara Ferragni's husband other agreements with his clients. "The importance of social media as a vehicle for transmitting the values ​​and positivity of a person like Nicolò is undeniable" said the agent. "As his manager, I had been trying for some time to find the right path for this part of his journey. When we met Doom and his team we understood that we had found what we were looking for: professionalism in the work approach and, above all, respect for his personality". The reactions on the social networks of the warm Roma fans have not been positive: there are those who immediately said that such choices push away the jewel arrived from Inter to legends like Francesco Totti and Daniele De Rossi, there are even those who asked for his immediate transfer. Meanwhile, Fedez tries to imitate Jay-Z and his Roc Nation, able to capture the attention of great sportsmen.