AS Roma x Brain Dead: the fourth digital kit exclusive on PES

Football, streetwear and gaming: the latest combo of sports collaborations. This is what was achieved by AS Roma who, in collaboration with Brain Dead and Konami, Football Videogame Partner of the Capitoline club, launched the fourth digital jersey of the 2020-21 season. From the union between the iconic yellow and red colors and the artistic vision of Brain Dead, comes a limited-edition kit now available on "eFootball Winning Eleven 2021 SEASON UPDATE" created in collaboration with one of the most active names in the streetwear scene of recent years. Already the protagonist of a long series of collaborations, Brain Dead is a creative collective of artists all over the world. Not a single individual, therefore, but a set of minds that with this collaboration is also included in the world of football and eSports.

AS Roma, on the other hand, travels, in one fell swoop, two of the most beaten roads in this period: on the one hand the creativity and fashion attitude of designers of the highest profile in a strand that takes up the famous collaboration between Palace and Juventus, on the other the launch of the fourth kit in a virtual way, exploiting the huge platform of eSports as a means to reach a new group of users taking advantage of the now consolidated link between fashion and video games.

The fourth kit will be used by the virtual team in some official matches of PES eFootball Pro 20-21: FC Barcelona-Roma (12 December), Roma-Monaco (January 16), Juventus-Roma (January 30), Bayern Munich-Roma (February 13), Roma-Galatasaray (March 13), Roma v Manchester United (March 27), Roma-Celtic (April 10), Arsenal-Roma (April 24), Roma-Schalke 04 (May 8).

Credits: 

Creative and Art Direction: Francesca Ferretti e Luca Grottoli
Photography: Camillo Pasquarelli
Talent: S-Venom - Emiliano Spinelli