AC Milan presented the new 2023/24 Away kit
Inspired by the relationship that links football, fashion, art and design in Milan
July 20th, 2023
On the eve of their departure for the US tour, AC Milan and PUMA presented the new 2023/24 Away kit. The Rossoneri chose to follow in the club's long tradition of European success, and the color of the new kit could only be white, which has accompanied the team in all the finals it has won throughout its history. PUMA has enriched the shirt with a vertical red stripe and a light all-over pattern that recalls those used by fashion houses to embellish garments and fabrics. The link between football, fashion, art, and design is the inspiration behind this new kit. A bond that in Milan is constantly being strengthened and nourished by one project after another, forming the taste of a city where creativity plays a fundamental role in the lives of the people who inhabit it.
It is in the United States that Milan's new Away jersey will make its debut, when host and new Rossoneri acquisition Christian Pulisic takes the field at the Rose Bowl Stadium in Pasadena (23 July) for the match against Real Madrid. Following the same inspirations from the world of fashion and pattern creativity, the goalkeeper kit was also unveiled, orange and yellow with broken line graphics presented in the campaign content by the two goalkeepers of the men's and women's first teams: Mike Maignan and Laura Giuliani.