Zegna continues its partnership with Real Madrid
The Italian luxury brand has created formalwear for the Blancos for the 2023/24 season
October 4th, 2023
Real Madrid arrived in Naples on Tuesday for its first Champions League away match against the Italian champions wearing the new Zegna clothing, thus confirming its role as Official Luxury Travelwear Partner of the Blancos. Both the football and basketball teams will wear the Italian luxury brand in their away matches during the 2023-2024 seasons. The bond that unites the world's most successful club and an Italian icon with a recognised sartorial tradition is built on shared values and a history of more than a century of combining excellence and tradition.
The collection, designed by Zegna exclusively for Real Madrid, is enriched with new proposals that add to the brand's classic must-have items such as the ALBA Overshirt and the ICE blouson in Oasis Cashmere, jogger trousers, crew-neck sweaters and the iconic Triple Stitch™ in a new version. The Zegna symbol, applied on the left breast pocket of the jackets in foliage colour, represents the brand identity and is amplified even more with this collaboration. The graphic element is composed of a double stripe design, a tribute to Strada Statale 232 that originates in the mountains and crosses the Oasi Zegna, the nature park created by the brand's founder.
The made to measure garments, the result of the collaboration with Real Madrid, combine the historical values of the two brands with the contemporary aesthetics of Zegna and are already available in selected boutiques of the brand.