New Hummel Hive x Willy Chavarria collection

Hummel is not only one of the coolest football brands: we talked about several times about them for example for the limited edition Denmark shirt and now launched a very special collection, in collaboration with Willy Chavarria. With the American stylist of Mexican origin was born the #spread5863 campaign, an absolutely new project with the aim of spreading through fashion a message of solidarity and love: the numbers 5, 8, 6 and 3 are in fact nothing but the correspondents of the letters L, O, V and E in all over the world keyboards.

This is more street than football addicted collection, which involves many Mexican and Latin American immigrants who live in the United States, but in the shadows. Hummel and Chavarria also offered to sponsor New York footballers by providing ample support to the inhabitants of the US city, who were the first to wear this new collection. It is no coincidence that the message used on social media was: Change The World Through Sport.

Even if the first pics started circulating last July, the collection will be on sale only from February 2019.