Prada and Red Bull together to tell the story of sport

We had already understood it during the Beijing Winter Olympics, when the American snowboarder Julia Marino came down on the snow with a Prada branded board, that the Milanese company was preparing for a comeback in style in the world of sport and just this weekend announced the beginning of an ongoing collaboration with Red Bull to promote special events and initiatives related to the world of sport and innovation. The first in this series is Reshapes, the documentary that chronicles an unprecedented technical, human and sporting feat in the world of snowboarding, starring famed French snowboarder Pierre Vaultier. The video follows the athlete along a hypnotic track in the ski area of Serre Chevalier, in the Hautes-Alpes department, conceived and designed by Vaultier himself and marked by Prada's red line. 

The collaboration with Red Bull offers a fascinating challenge for the fashion house led by Miuccia Prada, combining the research and experimentation of innovative fabrics and cutting-edge technical details of the Prada collections with Red Bull's decade-long investment in extreme sports, told through revolutionary audiovisual productions. With the help of Red Bull's structure, Prada enters the fascinating world of sports audiovisuals, widening its gaze towards performance after the long and fruitful collaboration with Luna Rossa. In addition to taking a decisive step forward in the relationship between winter sports and fashion, which in the last period has found more and more success thanks to the advent of Gorpcore.