Milan jersey designed by Koché and PUMA is sold out

It's definitely a week to remember for PUMA, which after registering a huge success with the Borussia Dortmund total black jerseys has now repeated itself with the AC Milan jerseys made in collaboration with Koché. The famous Rossoneri vertical stripes in the new PUMA jersey that have received a retro makeover, breaking down into visible pixels on the upper part of the jersey while blurring at the bottom into a graphic pattern have literally conquered everyone, both Italian and foreign fans. And abroad, in fact, that the Milan shirt has had an incredible resonance, the Gazzetta reported some sales figures that underline the international dimension of the sale: United States (18.2%), France (10.6%), Germany (8.7%) and China (6.1%). Merit undoubtedly goes to the design conceived by Koché and also to the choice of the day on which the presentation took place, Milan in fact being the first team to present a shirt with an event during Milan Fashion Week. 

But it was not only the design that contributed, but certainly also the long-awaited returns of Maignan and Ibrahimovic, who after months returned to tread the grass at the San Siro. Although the best-selling jersey was that of Theo Hernandez, those of the two long-awaited players also sold in large numbers. A success driven by the returns of two of the Scudetto's iconic players and also by the victory against Atalanta, which certainly gave the team a huge boost, hooking Inter in the top positions. The shirt that was available in the two classic versions is now sold-out and it is not certain that PUMA and the French maison will decide to produce more. But in any case, the shirt was a huge success, confirming the German brand's golden period, which hit the mark with two releases that were perfect in every respect.