The new Luna Rossa apparel
Luna Rossa Prada Pirelli Team presented the new collection for the next America's Cup
June 30th, 2020
The Prada Luna Rossa team pursues a dream aboard an increasingly tech boat and is to bring the oldest sports trophy in the world to Italy. Luna Rossa, however, is not only synonymous with sailing, strength and sea. Luna Rossa is also synonymous with fashion and style, especially since Prada, an official sponsor for 20 years, has become part of this world. Fashion not only understood as hull design, as a style to be exported to the world during international competitions, but also intended as clothing dedicated to the team and which convey elegance and sportiness at the same time.
The team presented the new apparel, rediscovering the extraordinary Italian design in every strand of the Luna Rossa Prada Pirelli Team 2021 collection. It is the widest range that the team has ever presented, it is also the first in more than ten years. Last year, The Woolmark Company (technical partner of the team), produced an innovative Merino wool fabric that is 100% natural, renewable and biodegradable.