Paris-Saint Germain and GOAT to illustrate Paris' football history

People of Paris is the joint visual campaign created by Paris-Saint Germain and reselling site and Parisian sleeve sponsor GOAT to capture the style and history of PSG with unique contributions from the city community. The protagonists are people from all walks of life, from decades-long PSG fans to legends and players themselves wearing iconic PSG jerseys past and present, as well as archival PSG apparel and accessories and fashion from GOAT's broader offering.

From Messi to Neymar, via Anna, a teacher, and Ibrahim, a student, Paris Saint-Germain's impact is across the entire French capital. "As we continue to invest in our global community, we are pleased to introduce our People of Paris campaign," said Sen Sugano, Chief Brand Officer of GOAT Group. "We will present the Parisian community by bringing together cultural figures, players, fans and ordinary people. Through this campaign, we aim to highlight the common bond that unites this diverse group: their love for the city and PSG." 

The first official People of Paris billboard was unveiled at the Louvre Rivoli on Aug. 10 in conjunction with the campaign's opening; a curated collection of new and vintage clothing will be available on the in-app dedicated to Paris Saint-Germain and on the GOAT web experience on from the beginning of August. Throughout the season, new experiences and limited edition products will be released through the platform and will be a destination for customers to be inspired through unique content and products.